September 5, 2024

The iconic political drama The West Wing left an undeniable mark on television, garnering 26 Emmys and delivering an idealized version of American politics that inspired and engaged millions. The show's influence continues to resonate, and the West Wing Weekly podcast—an episode-by-episode companion led by show star Joshua Malina—has been a beloved way for fans to dive even deeper into the series’ enduring themes and characters.

Now, just in time for the 2024 election season, The West Wing Weekly podcast is back with a special 10-episode miniseries launching October 1, 2024. Hosts Joshua Malina and Hrishikesh Hirway (of Song Exploder fame) will take listeners through their favorite political films, from The American President to Bulworth and beyond, creating a fresh and engaging look at political storytelling through the lens of cinema.

With a weekly Tuesday release schedule, the new series is perfectly positioned to reignite interest in the show’s idealism and political themes as we approach a critical election. Backed by the momentum of a newly released book co-authored by West Wing stars Melissa Fitzgerald and Mary McCormack, What’s Next: A Backstage Pass to The West Wing, this miniseries is poised for significant listener engagement and media buzz.

Here’s why sponsoring The West Wing Weekly miniseries is a can’t-miss opportunity for your brand:

• High-Impact Audience Reach: The show enjoys an estimated 525,000 monthly downloads in the U.S., offering an ideal platform to reach an engaged, loyal audience passionate about politics, service, and thoughtful media.
• Timely and Relevant Content: With election season around the corner, this miniseries taps into heightened political interest, making it the perfect environment for brands looking to associate with thoughtful, socially conscious content.
• Premium Ad Inventory: With two pre-roll and two mid-roll spots available per episode, your brand can capitalize on host-reads to maximize impact and connection with the show's audience.
• Buzz from Recent Book Launch: The new book What’s Next has reignited excitement around The West Wing, offering valuable press and cultural relevance for advertisers to tap into during this time.

Whether your brand is looking to build awareness or foster deeper connections with socially engaged consumers, sponsoring The West Wing Weekly miniseries offers a unique and high-value opportunity. The perfect alignment of political relevance, entertainment, and a dedicated listenership makes this a partnership you won’t want to miss.

Let’s discuss how your brand can be a part of this exciting series!