July 3, 2024

True crime podcasts have captivated audiences worldwide with their compelling narratives, meticulous investigations, and profound storytelling. Among these, In the Dark stands out as a beacon of excellence in investigative journalism. As the Peabody and George Polk Award-winning series returns this July with its highly anticipated third season, there has never been a better time for advertisers to align with this powerful and influential show.

The Legacy of In the Dark

Originally produced by American Public Media and now backed by The New Yorker, In the Dark has a storied history of uncovering profound truths and driving real change through its in-depth reporting on complex legal and social justice issues. Here's a brief overview of its past seasons:

Season 1: Explored the kidnapping and murder of Jacob Wetterling, an eleven-year-old from Minnesota. His disappearance went unsolved for nearly twenty-seven years, and the season's meticulous investigation brought critical insights into the case.

Season 2: Examined the prosecutorial misconduct in the trials of Curtis Flowers, a Black man from Winona, Mississippi. The investigative work led to the U.S. Supreme Court reversing Flowers's conviction, and ultimately, all charges were dismissed. This season was named the best podcast of 2018 by The New Yorker’s podcast critic, Sarah Larson.

The Ambitious New Season

The upcoming third season of In the Dark is set to be its most ambitious yet, investigating a war crime committed during the War on Terror. Reported from multiple locations around the world, this season promises dramatic storytelling with twists and turns, offering a comprehensive examination of the events, characters, and broader implications for the world. Although details are currently embargoed, anticipation is already building, with industry insiders hinting at a Pulitzer-worthy narrative.

Why Sponsor In the Dark?

1. Reach an Engaged, Thoughtful Audience: Aligning your brand with In the Dark places you in front of a discerning audience that values in-depth reporting and storytelling excellence. These listeners are deeply engaged and are more likely to trust and act on the messages they hear within the context of such high-quality content.
2. Unmatched Storytelling Excellence: With distribution by The New Yorker, a brand synonymous with high-quality journalism for nearly a century, your brand will benefit from association with top-tier, credible content. This alignment can significantly enhance your brand's reputation and credibility.
3. Robust Promotional Plan: The new season will be supported by The New Yorker's extensive media assets and a strategic PR plan, ensuring widespread visibility and engagement. This means your brand will be featured prominently across multiple platforms, reaching a broad and attentive audience.
4. Impactful Content: Past seasons of In the Dark have not only entertained but also driven real-world change. For instance, the reversal of Curtis Flowers's conviction is a testament to the show's impact. By sponsoring In the Dark, your brand will be part of content that makes a significant societal impact, resonating deeply with listeners who value integrity and depth.

Sponsoring In the Dark offers a unique opportunity to connect with an audience that values impactful storytelling and rigorous journalism. This is more than just an advertising opportunity; it's a chance to align your brand with content that educates, informs, and inspires action.

Contact your Soundrise Account Director to discuss how aligning your brand with the powerful new season of In the Dark can help you achieves your marketing goals. Join us in supporting a podcast that not only captivates but also drives meaningful dialogue and change.