March 14, 2024
We love shining a light on our incredible content partners, and TED is one of those. The diverse, cross-genre portfolio of the TED Audio Collective—including shows like TED Talks Daily, TED Business, TED Health, ReThinking, Fixable, and How to Be a Better Human—attracts influential listeners seeking thought-provoking content and influential voices. In this blog post, we'll explore the unique advantages of sponsoring podcasts from the TED Audio Collective and why advertisers should leverage these trusted shows to amplify their message and reach.
At the heart of the TED Audio Collective is a treasure trove of captivating content, featuring thought leaders, experts, and innovators sharing ideas worth spreading. TED believes that ideas change everything—people, communities, humanity, and our collective future. By sponsoring podcasts within the collective, advertisers associate with the esteemed TED brand, renowned for its commitment to curiosity, innovation, and thought leadership. This alignment lends credibility and authority to advertisers, fostering trust and resonance with listeners.
Podcast audiences are notoriously loyal and highly engaged, often tuning in for extended periods to consume content that aligns with their interests and passions. The TED Audio Collective boasts a diverse and influential audience of curious minds, spanning various demographics, interests, and industries. These listeners are global citizens, tuning in to feel something, to think differently, and to take action. Sponsorship taps into this engaged audience, reaching individuals who are actively seeking out insightful and inspiring content.
TED podcasts have a global reach, with millions of listeners tuning in to explore ideas and perspectives that shape our understanding of the world. By sponsoring podcasts within the TED Audio Collective, advertisers can amplify their impact and influence, reaching audiences on a global scale and sparking conversations that transcend borders and boundaries. Whether promoting a product, service, or social cause, advertisers can leverage the collective's vast reach and influence to drive awareness, engagement, and action.
As a pioneer in the world of ideas and innovation, TED is constantly evolving and pushing the boundaries of storytelling and content creation. The TED Audio Collective reflects this spirit of innovation, offering advertisers opportunities to explore new formats, experiment with creative storytelling techniques, and collaborate with top-tier talent. Through sponsorship, advertisers stay ahead of the curve, harnessing the power of audio storytelling to captivate audiences and drive results.
Like other podcasts in the Soundrise portfolio, shows from the TED Audio Collective present a unique opportunity for advertisers to elevate their brand, engage with influential audiences, and drive meaningful impact. With its captivating content, engaged audience, global reach, and spirit of innovation, the TED Audio Collective offers advertisers a platform to share their message, spark conversations, and inspire change, leaving a lasting impression on listeners worldwide.
