October 24, 2024

In a world where content is increasingly standardized, Soundrise is committed to preserving the vibrancy and authenticity of independent podcasting. We believe in the power of mission-driven storytelling, where voices are not just heard, but truly understood and felt. Our portfolio speaks to the values we uphold: highly engaged audiences, purpose-driven narratives, and independent creators with unique perspectives that can't be replicated.

Our creators aren't just podcasters; they're pioneers. Many of our shows have been shaping the podcast industry for over a decade—a testament to the loyalty and dedication of their audiences. Few others in this space can say the same. From impactful journalism that leads to meaningful change on Reveal and In the Dark to the award-winning narratives of The New Yorker Radio Hour, boundary-pushing conversations on Question Everything with Brian Reed, and the highly anticipated Hyper Fixed with Alex Goldman, Soundrise is the home for creators who have shaped—and continue to shape—the audio landscape.

The podcast industry has seen a shift towards massive roll-ups and programmatic buys—a convenient way for brands to chase impressions by treating podcasts like a homogenous entity. But Soundrise challenges this status quo. We know that true impact comes from meaningful connections, not just numbers on a dashboard. We help brands align with the right stories, ensuring that their message resonates deeply with the audiences who care. 

We don't want podcasting to follow the fate of commercial radio—where individuality is stripped away, and the unique becomes the mundane. Our purpose is to mitigate that homogenization. We support independent producers because we believe that the strength of audio storytelling lies in its diversity. We want different voices, ideas, and cultures to thrive. The future of podcasting is bright when it's nurtured by creativity, authenticity, and passion.

To advertisers and marketers seeking more than just scale: we invite you to rise with us. Partner with Soundrise to connect your brand with meaningful content, authentic voices, and communities that matter. We aren't here to collect shows. We're here to cultivate greatness. Together, we can ensure that audio with purpose has the place it deserves—not just in today's marketplace, but in the hearts of listeners for years to come.