July 18, 2023
Public media organization PRX and TED today announced an expanded audio partnership. PRX and their podcast sales firm Soundrise will now serve as official sales partner to the entire TED Audio Collective, TED’s acclaimed collection of podcasts. This expansion builds on a multi-year collaboration among the organizations as PRX will continue to serve as distributor for TED’s podcasts.
The mission-driven organizations are dedicated to elevating the profound creativity and curiosity of the collective’s audio creators. This expanded partnership will further unlock sponsorship efficiency and scale for the TED Audio Collective, opening additional opportunities for brands seeking reach and impact across multiple platforms. TED — including the TED Partnerships team — PRX, and Soundrise will align with best-in-class brands aiming to reach robust audiences where they are. Soundrise will act as a key partner in audio sales for the TED Audio Collective while the TED Partnerships team continues their sponsorship offering for multi-platform opportunities leveraging TED’s full digital ecosystem (including audio, digital video, and social), TED’s flagship conferences, and custom events.
TED Audio Collective podcasts are downloaded millions of times monthly by highly engaged listeners, spanning culture, design, psychology, business, technology, health and wellness, and more. Distributed by PRX and now represented by PRX and Soundrise in the podcast sponsorship marketplace, TED titles include “TED Talks Daily” hosted by Elise Hu, “Design Matters with Debbie Millman,” “Re: Thinking with Adam Grant,” “How To Be A Better Human” hosted by Chris Duffy, “Fixable” with Anne Morriss and Frances Frei, “TED Business,” “TED Health,” “TED Tech,” and beyond. This does not include “TED Radio Hour,” distributed by NPR.
“Listeners everywhere look to TED for the inspiration, ideas, and knowledge that defines their programming. We’re proud of our longtime partnership with TED and to now deepen it by representing the entire network’s podcasts,” said Kerri Hoffman, CEO of PRX.
“As we continue to grow and refine the TED Audio Collective to connect curious listeners to a wide range of ideas, hosts, and new content, we are thrilled to expand our longtime partnership with PRX. This collaboration will allow our brand partners increased access to our robust collection of podcasts and ad formats,” said Laura Beyer, Senior Director of Partnerships, TED.
One of the world’s top podcast publishers, PRX serves independent producers and organizations by helping them connect to their most engaged, supportive listeners. PRX also operates Dovetail, a best-in-class podcast distribution platform aligning data, analytics, and monetization.
For more about the TED Audio Collective, visit audiocollective.ted.com.
PRX is a non-profit public media company specializing in audio journalism and storytelling. PRX serves independent producers and organizations by helping them connect to their most engaged, supportive audiences. One of the world’s leading podcast publishers, PRX works in partnership with TED, PBS, the Smithsonian, Futuro Media, GBH, Project Brazen, and more. PRX is also home to Radiotopia, known as one of the most creative and successful podcast networks. In addition, PRX distributes trusted public radio programming to hundreds of stations nationwide, including “The World,” “The Moth Radio Hour,” “This American Life,” “Snap Judgment,” ““Reveal,” “Left, Right & Center,” and “Latino USA.” PRX programs have been recognized by the Peabody Awards, the duPont-Columbia Awards, the IDA Documentary Awards, the Tribeca Festival, and the Pulitzer Prizes. In 2022, Futuro Media and PRX won a Pulitzer Prize. Visit prx.org for more.
TED is on a mission to discover and spread ideas that spark imagination, embrace possibility and catalyze impact. Our organization is devoted to curiosity, reason, wonder and the pursuit of knowledge — without an agenda. We welcome people from every discipline and culture who seek a deeper understanding of the world and engagement with others, and we invite everyone to engage with ideas and activate them in your community.
TED began in 1984 as a conference where Technology, Entertainment and Design converged. Today it spans a multitude of worldwide communities and initiatives exploring everything from science and business to education, arts and global issues. Aside from the hundreds of TED Talks curated from our annual conferences and published on TED.com, we produce original podcasts, short video series, animated TED-Ed lessons and TV programs that are translated into more than 100 languages and distributed via partnerships around the world. Each year, more than 3,000 independently run TEDx events bring people together to share ideas and bridge divides in communities on every continent. Through the Audacious Project, TED has helped catalyze nearly $3 billion in funding for projects that seek to make the world more beautiful, sustainable and just. In 2020, TED launched Countdown, an initiative to accelerate solutions to the climate crisis and mobilize a movement for a net-zero emission future. View a full list of TED’s many programs and initiatives.
TED is owned by a nonprofit, nonpartisan foundation. Our aim is to help create a future worth pursuing for all.
Follow TED on: LinkedIn, Instagram, TikTok, Mastodon, Twitter and Facebook.
Soundrise is the premier revenue-focused partner for mission-driven, independent podcasting, delivering dedicated sales and marketing to connect a diverse array of creative voices with values-aligned brands. Soundrise is an alliance of non-profit and independent podcast networks, representing shows that open eyes, change perspectives, and shape worlds — connecting them with brands who celebrate creativity and innovation, and offering marketers access to premium audio inventory at scale, while allowing unique storytellers to thrive in the competitive digital audio industry. Visit wearesoundrise.com for more.
